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Cookie and tracker use policy

Date of this document: 05/19/23

What are cookies and trackers?

Cookies

Technically, a cookie is a computer file that can contain any information (random identifier, email address, session token, etc.). These files are generally small in size. They are stored and read by your browser or by an application that accesses the Internet (e.g. a mobile application on a smartphone) or by your terminal's operating system (Windows, MacOS, Android, iOS, Linux etc.).

A cookie belongs to a given domain (e.g. stardustemultimedia.com), has a name, a content and an expiry date.

A cookie can only be read by a server of the domain to which it belongs, or by code executed by the browser (javascript)

First-party and third-party cookies

A “first-party” cookie (or simply a “normal” or “standard” cookie) is initially deposited by the website or server currently used by the Internet user. A “third-party” cookie is deposited or read when the Internet user browses a website or interacts with a server where that website or server has integrated technology from a different server (i.e., a “third-party”) and that technology implements a tracker or cookie owned by a domain different from that to which the server on which the Internet user is browsing belongs.

There is no fundamental difference between a standard cookie and a third-party cookie; it simply depends on the context that has been associated with the cookie. For example, a cookie set by Google while the surfer is browsing google.com is a standard cookie for Google. But if the user is browsing a site other than a Google site, and this site includes functionalities provided by Google (advertising or analysis, for example), then there is a possibility that a Google cookie may be deposited and/or read, even if the user is browsing a site that is not a Google site. In this context, Google cookies are considered third-party cookies. Such a third-party cookie may well contain an identifier that enables Google to recognize the Internet user, particularly if the Internet user has a Google account and has logged in to it from his or her browser. Google is then able to associate various data with the identifier contained in the third-party cookie, including data concerning the user's browsing history on all sites that use the same tracking technology.

Trackers

A tracker is any technology that enables us to determine that we are dealing with the same user at several different times. Cookies, and in particular third-party cookies, are technologies that can be used to implement tracers: if a cookie contains a unique identifier (which may be random) and this cookie is read at several different times, the server reading this cookie will know that it is the same identifier and, therefore, the same browser or terminal. The server that holds this cookie can then record the fact that navigation on a given page has been carried out from a browser that has previously navigated to another site and another page. The browser is thus identifiable, and the server reading the cookie can associate it with a browsing history, which is recorded in a database and analyzed.

Other tracking technologies also exist, such as tracking pixels or browser fingerprints.

Tracking technologies are generally based on the assumption that a browser is associated with an individual. Thus, by tracking the use of a browser, it becomes possible to determine an individual's browsing history, to create standard profiles and to determine an individual's likely centers of interest, in particular in order to offer him or her content that interests him or her more than others, or to recognize him or her in the context of a “cash-back” program, so as to associate rebates or refunds to this user when he or she places an order on partner sites of the cash-back program.

For further information

The following resources may provide additional information and details about cookies and tracers
https://en.wikipedia.org/wiki/HTTP_cookie

Why do we use cookies and trackers?

Our company operates one or more websites.

We have implemented cookies and tracers for the purposes of navigation on our website, optimization, audience measurement, increasing our productivity, prospecting for potential new customers, our communication tools with you, the dissemination of information, particularly in the form of video or messages present on social networks and customization to your preferences of services and offers that we or our partners propose.

We use cookies to provide you with an optimal user experience tailored to your personal preferences. For example, by setting up cookies and tracers, we can avoid you having to re-enter the same information each time you visit one of our websites. We also use cookies to optimize the performance of our websites, mobile sites and mobile applications. In particular, they can make your browsing more user-friendly and help us to satisfy your requests more quickly.

The data processed as a result of the use of cookies and tracers is used by us, our partners and third parties in accordance with their purposes.

What types of cookies and tracers may be used on our websites?

Necessary cookies and tracers

These cookies and tracers are necessary for the proper functioning of our websites, for example by keeping track of your connection to your account or by enabling us to retain the browsing context when you change pages, if you leave our website temporarily or to enable you to communicate with us. Necessary cookies are essential for using our sites. Deactivating these cookies may prevent you from using certain site functions or displaying certain pages. Also considered necessary are audience and traffic analysis cookies (“analytics” cookies), which comply with the consent exemption criteria laid down by the French data protection authority (CNIL), et de trafic (cookies « analytics ») in order to meet our legitimate interests of optimizing our processes, increasing our productivity and acquiring new customers for our products and services.

Necessary cookies and tracers are not subject to user consent.

Functional and preference cookies and trackers

Functional cookies and tracers are used to optimize the navigation and ergonomics of our websites, for example by remembering some of your preferences (such as language or currency preferences) as you have defined them during a previous visit to our sites, or to enable our pages to be displayed more quickly.

They may also be used to manage access to reserved and personal areas of our sites or services, such as your personal account, for example, by memorizing your identifiers, or to enable the use of a chat service.

Cookies and statistical, analysis and audience measurement tracers

Statistics, analysis and audience measurement cookies and trackers enable us to better understand how our websites are used, which pages are viewed the most, how visitors find us, etc. These cookies and tracers are important to us, in particular so that we can provide websites that are better adapted to the expectations of our customers and visitors, especially in terms of site ergonomics.

The use of this type of cookies and tracers is generally subject to the user's consent. The expression of this consent or refusal is collected at the time of the user's first visit to one of our sites and can then be modified as mentioned in section 4.1.1 below.

Marketing cookies and trackers for targeting purposes

Cookies and tracers used for targeting purposes make it possible to identify recurrent connections from the same browser, on our sites and on other web sites, so as to build up a browsing history and deduce the user's probable centers of interest, as well as other data, including, potentially, identifiers or contact details, notably the user's e-mail address. This makes it possible to offer content and advertising tailored to the user's interests on websites visited using the same cookies.

Please note that deactivating targeting cookies and tracers does not necessarily deactivate ads: when you deactivate one or more tracers in this category, you may continue to see ads, but they will no longer be tailored to your browsing habits. They will be “generic” ads, i.e. the same as when you use a new computer or a newly installed browser, with a newly created user account that is not linked to anything known to the companies implementing these tracers.

The use of this type of cookies and tracers is subject to the user's consent. The expression of this consent or refusal is collected at the time of the user's first visit to one of our sites and can then be modified as mentioned in section 4.1.1 below.

Social network interaction cookies and trackers

These cookies and trackers may be deposited on your terminal by social networks. They are used to share the content of our websites on social networks or to integrate content from social networks into our websites.

They may be used when we add a “Like” or “Share” button, which will enable these actions to be reported on the social network to which they are linked. These cookies and tracers are beyond our control, as is the data processed by these social networks. For more information on these cookies and trackers, we invite you to consult the privacy policies specific to each of these social networking sites.

How long do cookies and trackers last?

Necessary cookies may last until you delete them, although most of them are deleted when you leave the session. All cookies and tracers, whether deposited directly by our sites or indirectly via our sites, have a validity period which is mentioned in the list of cookies and tracers below.

Control cookies and trackers

Cookie control

For this website

When you first connect to a site that implements optional cookies and trackers, you will be asked to accept or set your preferences regarding our use of cookies and trackers implemented on the site in question.

Please note that if you object to the installation or use of one or more cookies or trackers on one of our sites, one or more cookies will be stored containing a record of your choice. If you delete these cookies, which are intended to record your choices regarding cookies and trackers, it will no longer be possible to identify you as having refused or accepted the use of certain cookies and trackers. If these choice cookies are deleted, you will need to express your choice again. These choice cookies have names beginning with cmplz, for example “cmplz_banner-status”, “cmplz_functional”.

Do Not Track

Some browsers include a feature that allows you to indicate that you do not wish to be tracked. This choice is transmitted to sites, which can then take it into account and adapt their behavior accordingly.

Vous aurez plus d'information sur cette fonctionnalité ici : https://en.wikipedia.org/wiki/Do_Not_Track

At present, there are no legal constraints or consensus for websites to recognize and respect the “Do Not Track” option. Few sites therefore respect this feature, including ours.

Your browser

The CNIL (French authority for data protection) publishes resources that can help you configure your browsers to better control how cookies are used. Please refer to the following resources:
https://www.cnil.fr/fr/cookies-les-outils-pour-les-maitriser
https://www.cnil.fr/fr/les-conseils-de-la-cnil-pour-maitriser-votre-navigateur

Advertising

We do not advertise on our sites!

List of cookies and tracers used on or via our sites

On this site

Changes to cookie policy

Although most changes are likely to be minor, we may change this cookie policy from time to time. We encourage visitors to our sites to check this page frequently for any changes to our cookie policy. The lists of cookies presented above are not exhaustive and may change, particularly as the publishers in charge of third-party cookies have full control over them and are not obliged to inform us of any changes in this respect. Nevertheless, the information given in this document should enable the user to easily control which cookies and tracers he accepts and rejects. In the event of a significant change in the use of cookies and trackers by or via our sites, we may display the information and consent banner on the use of cookies and trackers even if you have previously expressed your choices in this respect.